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HOW TO USE REWARDED VIDEO ADS TO INCREASE PLAYER LIFETIME VALUE (LTV) with UNITY 3D ENGINE

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NEXT GAMES CASE STORY

HOW TO USE REWARDED VIDEO ADS TO INCREASE PLAYER LIFETIME VALUE (LTV)

Next Games is among the first to successfully monetize a battle builder mobile game using rewarded video ads. Download their case study to find out how they created well-integrated rewarded video ads that have a high opt-in rate and drive $0.06 average revenue per player per day.

THE CHALLENGES

Needed to present video ads in a way that didn’t disrupt gameplay
Relevant, quality rewarded content was a must in order to keep players engaged
The ad technology had to be fast and easy to integrate

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THE SOLUTION

Next Games seamlessly integrated Unity Ads into their Made with Unity Compass Point: West, and AMC’s The Walking Dead: No Man’s Land mobile games.

THE RESULTS

75-to-80% of player base actively opting in to watch ads
Drives $0.06 average revenue per player per day
A positive experience keeps players coming back for more

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download PDF 
unity-ads-case-study-next-games-report


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