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HOW TO USE REWARDED VIDEO ADS TO INCREASE PLAYER LIFETIME VALUE (LTV) with UNITY 3D ENGINE

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NEXT GAMES CASE STORY

HOW TO USE REWARDED VIDEO ADS TO INCREASE PLAYER LIFETIME VALUE (LTV)

Next Games is among the first to successfully monetize a battle builder mobile game using rewarded video ads. Download their case study to find out how they created well-integrated rewarded video ads that have a high opt-in rate and drive $0.06 average revenue per player per day.

THE CHALLENGES

Needed to present video ads in a way that didn’t disrupt gameplay
Relevant, quality rewarded content was a must in order to keep players engaged
The ad technology had to be fast and easy to integrate

THE SOLUTION

Next Games seamlessly integrated Unity Ads into their Made with Unity Compass Point: West, and AMC’s The Walking Dead: No Man’s Land mobile games.

THE RESULTS

75-to-80% of player base actively opting in to watch ads
Drives $0.06 average revenue per player per day
A positive experience keeps players coming back for more

download PDF 
unity-ads-case-study-next-games-report

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Raffaele Schiavullo
the authorRaffaele Schiavullo
ADMINISTRATOR - Senior 3D/Virtual Reality Specialist and Automotive HMI developer - Working in London and "insanely" passionate about technology and its creative applications