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The Future of XR-Driven Product Design: Ford Motor Company, BASF, Jacobs Engineering Group and Flour Corporation Share Insights Despite the relative slowdown in B2C uptake of extended reality (XR) (sales of consumer smartphone VR devices fell by more than 60% between 2017 and 2018), fields where outcomes are largely matching expectations are product design and visualization. An increasing number of enterprises are currently using XR in product design and prototyping; responses from early adopters in VR Intelligence’s XR Industry Survey 2018 revealed that over 90% of business from a variety of industry verticals were using some form of XR in...

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