Navion is the first holographic AR HUD navigation system for cars supported by Porsche and Hyundai Motor

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Navion is the first holographic AR navigation system for cars. It displays route information in augmented reality. The AR interface is visible at a comfortable 30-foot distance ahead of the car, with information seamlessly integrated into the real world. This allows the driver to stay focused on the road and makes driving safer. Navion creates a real AR experience without any eyewear or headgear.


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Navion consists of a projection system and a visor with an embedded holographic optical element. The device is compact and mounts onto the car’s dashboard. Both the device and the content displayed do not distract the driver.


Navion visualizes navigation elements, route information, relevant POIs, and more via a multicolored AR interface. The native app adds functionality via smartphone. The app is available for iOS and Android.

Track Interface

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Parking Interface

Tech Specs


  • Advanced inertial sensors and GPS for ultimate positioning
  • Full HD camera for real-time SLAM
  • Hardware-accelerated video feed processing and AR rendering


  • Largest FOV in aftermarket add-on HUDs: 8° x 4°
  • Distance to virtual image: 30 ft
  • Visor with embedded holographic optical element


  • 4G
  • Size 7″ x 7.8″ x 6.5″

Product Dictionary

Distance to the virtual image, projection distance — the distance ahead of the car at which AR content is visible. Navion has a projection distance of 30 feet, allowing the driver to focus on the road and making driving safer.

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FOV — the wide field of view permits a larger virtual image where AR content is displayed in the driver’s line of sight.

Holographic optical element (HOE) — an optical element that is produced using holographic imaging processes or principles. WayRay’s HOE is a photopolymer film that retains the properties of a periodic nanostructure after the recording process. The integral parameters of this nanostructure give WayRay’s HOE unique specifications, unlike any other HOE on the market.

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Navion — the first holographic AR navigation system for cars; aftermarket product.

POI — point of interest, a specific point location that user may find useful or interesting.

SLAM — simultaneous localization and mapping. Navion has a built-in Full HD camera for continuously mapping the environment while simultaneously keeping track of the car’s location within it.

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True Augmented reality — a virtual world around the car that moves and continuously changes in sync with the route and driver’s preferences.

More info at

Raffaele Schiavullo
the authorRaffaele Schiavullo
ADMINISTRATOR - Senior 3D/Virtual Reality Specialist and Automotive HMI developer - Working in London and "insanely" passionate about technology and its creative applications


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