Automotive Visual and Display Technologies: get the latest insights in display technologies for future cars – 25/26 April 2018 Munich, Germany

Automotive Visual and Display Technologies is a technical event for experts in the field of automotive displays


Event in a glance

Automotive Visual and Display Technologies is a technical event for experts in the field of automotive displays. Develop your expertise by looking at novel approaches for optimising display integration and how HMI considerations effect display design. Join the discussion on new validation methods for high quality displays – as larger displays require new measurements and seamless integration.

What to expect at the conference

  • Get the latest updates on the role of advanced displays in autonomous vehicles and the evolving role of HMI.
  • Learn about the technologies that can cost effectively deliver a holistic HMI experience in L4 & L5 cockpits.
  • Join the discussion on the system integration capabilities available for displays.
  • Expand your knowledge in material applications, from OLED to curved screens and HUDs for automated driving.
  • Gain a competitive edge with lessons learnedprototypes, and case studies from the biggest names in OEMs and Tier I suppliers.
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Key Topics


Display performance for future automotive display systems

With automotive display technology developing at such a fast pace, OEMs face the challenge of providing consumer electronics-like display performance in a cost effective way, to vehicle displays which, in addition, have to meet considerably stricter reliability, quality, safety and readability requirements than their CE counterparts. Moreover, a vehicle’s product life-cycle is considerably longer than that of a CE display device.
The following topics – among others – will be covered in the workshop:
• How to meet the apparently contradictory performance requirements between CE and vehicle displays.
• Discussion of performance requirements.
• Would a standardization or a certification of automotive displays aid the industry in sourcing effectively high-performing vehicle displays?

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HMI design for the mirrorless car

The concept of mirrorless cars involves the replacement of traditional side/rear view mirrors with camera-based displays placed within vehicles, thereby improving vehicle aerodynamics and improving the field of view. Nevertheless, there are a range of fundamental Human Factors design issues which will be considered by this workshop, including:
• Where should these displays be located within the vehicle?
• What effects might there be on a driver’s depth perception?
• What happens when a display fails? Can it fail in a ‘safe’ way?
• What are the opportunities to augment images within a digital mirror?

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Trends in Advanced Display Interfaces

  • Technical state of the display industry
  • Future global automotive display & cockpit trends
  • Manufacture, performance, & measurement of automotive displays

Beyond 3D, a Safe and Intelligent User Experience

  • MLD provides unparalleled, compelling 3D effects
  • MLD delivers a Safe, Intelligent User Experience:
    • Quicker comprehension
    • Decreased change blindness
    • Enables contextual views with driver focus
    • Reduces driver distraction
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Windshield Combiner Film to Improve HUD Performance

  • New AR-HUD concepts will use the entire windshield as a canvas to relay safety critical information
  • Most current HUD systems are not compatible with polarized sunglasses – raising concerns over missed
    vital information
  • Presenting new windshield combiner film (WCF) to improve HUD overall performance and ensure visibility
    under all viewing conditions
  • This reflective polarizer film offers additional potential advantages of: HUD system design flexibility, improved efficiency and brightness, reduction of ghosting artifacts, elimination of the need for a wedge PVB layer, and rejection of solar energy for cabin thermal control.
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Event brochure

Visual and Display Technologies Europe 2018


NH München Ost Conference Center

Einsteinring 20 
München 85609
Raffaele Schiavullo
the authorRaffaele Schiavullo
ADMINISTRATOR - Senior 3D/Virtual Reality Specialist and Automotive HMI developer - Working in London and "insanely" passionate about technology and its creative applications


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