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How VR & AR Are Changing The Face of Sales & Marketing: the Migraine Experience by GSK

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GSK, The Mill and REWIND on How VR & AR Are Changing The Face of Sales & Marketing

  • Develop relationships that build on emotion, excitement and awe – The immersive nature of VR allows you to create worlds and experiences that allow big brands to connect with their customers on a new level
  • What are brands really using VR for? Hear use cases from GSK, The Mill & REWIND and explore what’s realistic in terms of campaign investment in this early stage of the industry’s development.
  • What does it take to make a good experience? Uncover the key things consumer facing brands need to be thinking about when looking to create the best VR experiences
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This webinar was recorded in the lead-up to VRX Europe 2018 (17-18 May, Amsterdam)

This webinar was produced in conjunction with VRX Europe 2018, taking place on 17th & 18th May inAmsterdam, where experts like these will be coming together to drive VR/AR adoption and create growth. 
 
VRX Europe 2018 is your opportunity to prepare for mass-adoption, network with the best of the best and position your business at the forefront of the VR/AR platform revolution. 

much more on events.vr-intelligence.com


Excedrin®  by GSK unveils “The Migraine Experience” – World’s First Augmented Reality Migraine Simulator Designed To Foster Empathy For Migraine Sufferers

The Migraine Experience is the first simulator designed to give non-sufferers the chance to safely experience symptoms of a migraine including disorientation, aura, sensitivity to light and blurred vision. By using augmented reality, a non-sufferer experiences his or her everyday scenario while the migraine symptoms alter what they’re actually seeing or trying to do.

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“We created The Migraine Experience to foster a new level of understanding between migraineurs and non-sufferers,” said Scott Yacovino, senior brand manager, U.S. Pain Category. “We’re simulating the symptoms of a migraine – everything but the pain – because experiencing is believing. Using technology to drive human emotion to help migraineurs feel better understood – allowing non-sufferers, for the first time, to see what it’s like to have a migraine.”

As one of the first brands to leverage augmented reality technology to conceptualize a health condition, Excedrin® is proud to be driving the category toward fostering a more understanding, empathetic environment for sufferers.

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